The story of

the beginning

a legacy stitched with love

Fleurisse was born from a family dream: to celebrate the magic of childhood with timeless design and impeccable craftsmanship.


In 1983, Maria Mouretos—a single mother of three—opened Spring Flowers, a children’s boutique on Madison Avenue. She brought the sweetness and sophistication of French children’s fashion to New York, curating brands like Dior, and other European treasures for New York families.

Spring Flowers Madison Avenue quickly became a New York destination, as well as a Palm Beach destination with the opening of its iconic store on Worth Avenue. The boutique would go on to dress generations of families, its reputation built on elegance, detail, and heart. 

Woman with three children in formal attire in a decorated room
Vintage photo of a woman with three children outdoors, surrounded by plants and flowers.
Family on a swing with 'Vogue' magazine cover

the next chapter

a new brand is born

In 1999, Maria’s daughter Cynthia began designing Fleurisse—her own line of timeless clothing for boys, girls and babies. Cynthia's French heritage inspired her to create collections born from the Spring Flowers legacy, but stitched with her own vision.

It wasn’t long before Fleurisse was discovered. From the pages of Vogue to the wardrobes of prominent families in New York, LA, Palm Beach and the Middle East, Fleurisse became a quiet signature of childhood style — adored for its timeless elegance and heartfelt detail.

Children's clothing on display in a store with pink and white outfits.
Child wearing a red dress with a plain background

fleurisse today

a legacy continues

Fleurisse has become a tradition, passed down, gifted, and treasured from one generation to the next. Available exclusively at the Spring Flowers boutiques her mother introduced more than 40 years ago, every Fleurisse piece carries a story. Delicate hand embroidery, classic smocking, and thoughtful tailoring are hallmarks of the brand. Cynthia designs with her daughters in mind, blending heritage with warmth, soul, and modern sensibility.

Because childhood, we believe, is fleeting—and what they wear should be as memorable as the moments they make.

visit us

Our Fleurisse Boutiques

Come into one of our elegant boutiques in New York and Palm Beach for the exclusive Fleurisse experience.

locations